The Met Office iPhone and Android app gets an update

The Met Office iPhone and Android app has been updated and is now available to download in the App Store and Google Play.

As well as bug fixing, the Android and iPhone update has taken on a lot of user feedback and enhanced the customer experience. There is a lot more information on the front screen, including wind speed, UV levels and sunrise and sunset times. Previously users would have had to delve deeper to gain access to this information, but based on user feedback, it was decided to bring this information forwards.

To make sure users receive a consistent experience, the look and feel of the app has been brought closely in line with the Met Office’s website. This includes new weather icons and graphics and also new icon-based weather warnings. New locations have also been added to the iPhone & Android app based on user feedback.

Below is a quote from James Tipler, Mubaloo Account Manager for the Met Office app:

“The Met Office has monitored customer feedback since the launch of the first iOS and Android app, and key trends in feedback have been listened to and addressed in this update. As well as bug fixes, this update makes a number of enhancements to the app which we believe will improve the user experience.”

The Met Office app has been a huge success since its launch in February. The iPhone and Android app was downloaded over 1 million times within its first two weeks of launch and during the cold weather in February, it was used over 6.5m times in one weekend – that’s 35 times every second. The Met Office app is the 14th most accessed in the UK and was voted number 1 weather app in the Independent. Current downloads to date are 3m for iPhone and 887,000 for Android.

Mubaloo, the producers of the apps on behalf of the Met Office have created a full Met Office Android & iPhone app case study.

 

This blog post first appeared in Mubaloo‘s blog

Met Office ranked in top ten social brands

The Met Office has made it into the top ten social brands in the Headstream Social Brands 100 list for 2012. The Met Office came in joint ninth position and was recognised as the top ranked organisation in the services category.

Our Facebook account fared particularly well and was the eighth top performing brand on this platform. On Twitter, we scored highly for speed of response and mentions of other Twitter accounts.

The ranking takes into account the range of engagement across Facebook, Twitter, YouTube, Google+ and our blog.

Charlotte Howells, Social Media and online communications Manager said: “The weather is something we all love to talk about and we want to be at the centre of those conversations about our ever changing weather and climate. We are absolutely delighted to have been recognised by social brands 100 and look forward to carrying on the conversations we are having with the public about the weather.”

The top 100 brands are put through a rigorous and independent judging process with an expert panel of judges from companies including Google, YouTube and Twitter helping to determine the final ranking position.

Social Brands 100 was created by social specialist agency Headstream in 2011 as an initiative to identify and acknowledge those brands leading the way in the social age. Now in its second year, Social Brands 100 has established a position as one of the leading rankings of social media performance.

You can download the full Social Brands 100 report here.