Met Office in the Media: 23 June 2013

23 06 2013

There has been further coverage in the weekend papers following a workshop held here at the Met Office HQ in Exeter on a recent run of unusual seasons in the UK.

During the workshop new, early stage research by the University of Reading suggested that long-term Atlantic currents may be playing an important role in wet summers.

These are understood to operate on cycles of a decade or more, which suggests that we may see their influence on our summers for a few more years to come. While these influence the odds of a wet summer, it doesn’t rule out the possibility of decent summers over the next few years. Professor Rowan Sutton of the University of Reading has provided a guest blog which explains the research in more detail.

The Met Office has been at the forefront of global weather and climate science for 150 years through continued investment in our scientific expertise and supercomputing technology.

We use more than 10 million weather observations a day, an advanced atmospheric model and a high-performance supercomputer to create 3,000 tailored forecasts and briefings a day. These are delivered to a huge range of customers from the Government, to businesses, the general public, armed forces and other organisations.

Weather forecasting isn’t an exact science and we know that accuracy is the main driver of peoples trust in the Met Office. Recent surveys show that 83% of people trust the Met Office, 91% of the public said they found our forecasts useful and 76% said they were accurate.

We are an island nation with island weather and we forecast as accurately as we can without bias, regardless of what weather is expected. Our forecasts are right six days out of seven and we are consistently one of the top two operational weather forecasting services in the world. We can’t change the weather, but we like to help in any other way we can.

Unbiased Met Office forecasts and warnings help us prepare for and protect ourselves in times of severe weather and help us enjoy the good weather when it is here.

The Met Office has worked with the tourism industry in recent years to provide detailed forecasts for resorts, beaches and attractions with local forecasts for up to 5,000 locations across the UK. All our forecasts provide local three-hourly detail of the weather with information on the chance of rain so that visitors can plan their day out with confidence and make the most of the great British weather come rain or shine.

We have also made these forecasts easier to access for holiday makers and attraction owners. Our website widget, which attraction owners can embed on their websites, gives visitors instant access to the latest observations, forecasts and warnings, not just for today but for the next five days.

Our award winning free weather apps for Android and iPhone also give easy access to our forecasts and warnings, 24 hours a day anywhere in the UK.

At the time of launch of these local forecasts, Mark Smith, Director of Bournemouth Tourism said: “These new forecasts from the Met Office communicate weather forecast information in clearer, more appropriate and user friendly ways that allow tourists and tourism operators to better plan activities.”





Met Office website widget to support local tourism

4 10 2012

Following the wettest summer in over a century, a north Devon tourism boss has suggested the Met Office delivers ‘pessimistic forecasts’. Although we can’t change the weather we’d like to help in any other way we can.

The Met Office has worked with the tourism industry in recent years to provide detailed forecasts for resorts, beaches and attractions with local forecasts for up to 5000 locations across the UK. All our forecasts provide local three-hourly detail of the weather with information on the chance of rain so that visitors can plan their day out with confidence and make the most of the great British weather come rain or shine.

We have also made these forecasts easier to access for holiday makers and attraction owners too. Such developments include our website widget which attraction owners can embed on their websites so that visitors can get instant access to the latest forecasts, warnings and observations. With a simple click the most up-to-date and accurate weather forecast, not just for today but for the next five day.

At the time of launch of these local forecasts, Mark Smith, Director of Bournemouth Tourism said: “These forecasts from the Met Office communicate weather forecast information in clearer, more appropriate and user friendly ways that allow tourists and tourism operators to better plan activities.”

In addition visitors can get our forecasts from our popular Android and iPhone Apps, mobile phones which allow you to get the latest weather forecast on the go, as well as on TV or on the radio.

The Met Office is trusted by the public to give the best possible guidance on the weather and we report the weather exactly as it is, so by putting our weather forecasts on tourist attraction websites, visitors can access the best weather forecasts available.








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